Retailing in E-Commerce: Products and Services

Robenny - School Of Business designed this 2-day course being a combination of face-to-face, blended and online learning as well as collaborative group workshops.

It will provide participants with a clear and demonstrable understanding of the scope, impacts and issues of using internet communication technologies as a major tool in the marketing mix.

How You Will Benefit

Participants will be able to apply what they learn to their internet marketing initiatives and programmes.

• Understand electronic retailing (e-tailing)
• Describe the primary e-tailing business models
• Describe how online travel and tourism services operate and their impact on the industry
• Discuss the online employment market, including its participants, benefits, and limitations
• Describe online real estate services
• Identify the critical success factors and failure avidance tactics for direct online marketing and e-tailing

Who Should Attend

CEOs, Directors, Managers and all participants who are interesting in retailing in e-commerce or would like to expand the market online

What You Will Cover

• Internet marketing and electronic retailing
• E-tailing business models
• Travel and Tourism services online
• Employment placement and the job market online
• Real Estate online
• On-demand delivery services
• Online purchase-decision aids
• Successful Click-and-Mortar Strategies
• Problems with E-Tailing and Lessons learned